Edtech growth engagement
- Monthly media spend scaled ₹5L → ₹30L
- Monthly revenue reached ₹1.5 crore
- 5× return on ad spend
Rebuilt tracking and conversion events, then scaled paid media against verified return.
Startups & Scaleups
Growth marketing for startups and scaleups.
Senior growth direction without a full in-house team — so early-stage companies build a measurable foundation before scaling spend.
The context
Growth constraints in Startups & Scaleups.
Early-stage growth is about finding what works before spending to scale it. We give founders senior direction and a measurable foundation, so the first serious marketing investment isn't a guess.
You're spending on marketing before you can measure it.
There's no senior growth owner to set direction.
You need a website and tracking before scaling acquisition.
Early channels worked, but growth has plateaued.
You're entering a new market and need a plan.
What we focus on
The metrics that decide Startups & Scaleups growth.
- CAC & payback
- Qualified pipeline
- Conversion rate
- Channel efficiency
- Runway impact
Relevant services
Growth Strategy & MeasurementAudits, funnel strategy, analytics, tracking architecture, attribution and the dashboards that make growth measurable.Explore →
Website Design, Development & CROStrategy, UX, design, development, analytics, SEO foundations, accessibility and conversion-rate optimisation in one coordinated process.Explore →
Performance MarketingCustomer-acquisition strategy, media planning, experimentation, budget allocation and cross-channel optimisation tied to revenue.Explore →
SEO, Content & AI SearchTechnical and on-page SEO, commercial keyword and intent mapping, content strategy, and visibility across AI answer engines.Explore →
Evidence
Results from comparable engagements.
Crypto affiliate growth engagement
- Affiliate contribution grew from ~0%
- Reached ~5–6% of total trading volume within one year
Built the affiliate program from scratch — partner validation, commercial model and tracking.
Questions
Startups & Scaleups growth, answered.
We don't have an internal marketing team — can you help?
Yes. Many early-stage companies work with Tilth for senior strategy and execution before hiring, so the foundation is right before they scale headcount or spend.
What should a startup fix first?
Usually measurement and the website — the foundations that make every later marketing rupee or dollar accountable. The Foundation Audit identifies the priority order.
Next step
Growing a Startups & Scaleups business?
Tell us where you are and what you're trying to grow. We'll review the foundations before recommending the work.