GROWTH MARKETING AGENCYFOUNDER-LED / INDIA-ROOTED / GLOBAL
Depth before growth
DISTRIBUTION
CREATIVE
FUNNEL
POSITIONING
MEASUREMENT
A growth marketing agency built on stronger foundations. We strengthen the systems beneath your growth — measurement, funnel, positioning, creative — then scale performance against verified return.
Growth doesn't stall on budget. It stalls on the foundation
Teams push more budget through broken tracking, unclear positioning and sites that don't convert. Spend climbs, efficiency drops, and no one can say which part actually worked. More budget just makes the leak more expensive.
Paid mediaSURFACE
CreativeSHALLOW
Funnel & positioningMID
MeasurementDEEP — CONSTRAINT
Nine times out of ten the constraint sits here — and every layer above it inherits the error.
02 — THE 30-SECOND DIAGNOSTIC
Tell us the symptom. We'll tell you the depth.
The same answer we'd give on the first call — no form, no wait.
LIKELY DEPTH
Measurement
DEEP — deepest
WHAT'S ACTUALLY HAPPENING
Almost always attribution. Platform-reported conversions double-count, and the channels taking credit aren't the channels creating demand — so budget keeps flowing to the loudest report.
WHERE WE'D START
A tracking and attribution rebuild: server-side events, deduplicated conversions, one source of truth. Two to three weeks, before a rupee moves.
Diagnose before you prescribe. Scale only what the system can carry.
01
Diagnose
We map the growth system end to end — tracking, funnel, creative, channels — and find what's actually capping return. No new spend until we know where it leaks.
02
Build the foundation
Clean measurement, defined funnel stages, positioning that converts, and a creative testing loop — the layer everything compounds on.
03
Scale against proof
Only once the foundation holds do we push budget — against verified return, with every rupee attributable to a stage.
Conversion tracking and campaign structure were rebuilt before any scale. Once spend was attributable to a stage, monthly investment grew six-fold — reaching ₹1.5Cr in monthly revenue at a verified 5×.
FINTECH12 MONTHS
0→6%
SHARE OF TRADING VOLUME
Zero
FRAUD WRITE-OFFS
An affiliate channel built from nothing
Partner validation, commercial model, tracking and fraud controls, built ground up. Within a year it carried 5–6% of total volume as the lowest-CAC channel in the mix.
D2C6 MONTHS
+64%
CONVERSION RATE
−31%
BLENDED CAC
A site that finally earned its traffic
The ads were fine; the landing experience wasn’t. Message-to-page mapping and a conversion rebuild lifted every paid channel at once, without adding budget.
SAAS8 MONTHS
2.4×
QUALIFIED PIPELINE
−22%
COST PER SQL
Pipeline that sales agreed was pipeline
Lead scoring and stage definitions were rewritten with the sales team, then paid search was restructured around the intent that actually closed.
ANONYMISED UNDER CLIENT CONFIDENTIALITY / FIGURES AS REPORTED BY THE CLIENT
05 — THE TOOLS LAYER
The same diagnostics we run, free to use
Seven calculators built out of real engagements — unit economics, funnel maths, ad-spend profitability, benchmarks. No signup, no gated PDF.
Healthy. There's room to scale — if tracking can prove it.
06 — FOUNDER-LED
10 years of experience across 5 industries. One mistake repeated every time.
Tilth is led by Anuja, who has spent a decade running paid media, building affiliate programs and rebuilding the measurement underneath growth — a foundation-first partner for brands that want growth to last. Senior strategy stays on every engagement; you're not handed to a junior team after the pitch.