Performance marketing built on stronger foundations, and led by someone who has done the work. We fix what's capping your return — measurement, funnel, positioning, creative — then scale acquisition against verified results.
Founder and core-team experience.
Teams push more budget through broken tracking, unclear positioning and sites that don't convert. Spend climbs, efficiency drops, and no one can say which part actually worked. More budget just makes the leak more expensive.
Most often, the constraint sits here — and every layer above it inherits the error.
The same answer we'd give on the first call — no form, no wait.
Almost always attribution. Platform-reported conversions double-count, and the channels taking credit aren't the channels creating demand — so budget keeps flowing to the loudest report.
A tracking and attribution rebuild: server-side events, deduplicated conversions, one source of truth. Two to three weeks, before budget moves.
Discuss this symptom →We map the growth system end to end — tracking, funnel, creative, channels — and find what's actually capping return. No new spend until we know where it leaks.
Clean measurement, defined funnel stages, positioning that converts, and a creative testing loop — the layer everything compounds on.
Only once the foundation holds do we push budget — against verified return, with every rupee attributable to a stage.
Acquisition strategy, channel allocation and Google, Meta and LinkedIn execution, scaled against verified return.
Tracking, attribution and reporting that tie spend to revenue, so you know what pays back before you scale it.
Programs that reward real customers, turning partners into one of your most efficient channels.
Technical, content and intent foundations that turn search — including AI answer engines — into qualified pipeline.
Fast, conversion-focused sites so the traffic you pay for has somewhere worth landing.
Performance marketing for Demi.ai, a US AI product — paid acquisition across Google Ads and Meta, for both app downloads and direct website users.
Conversion tracking and campaign structure were rebuilt before any scale. Once spend was attributable to a stage, monthly media grew six-fold — at a verified 5× return.
Partner validation, commercial model, tracking and fraud controls, built ground up — then the affiliate channel was scaled 2–3×.
SELECTED EXPERIENCE FROM OUR FOUNDER AND CORE TEAM · ANONYMISED UNLESS NAMED WITH PERMISSION
Free marketing tools and benchmarks, built out of real engagements — unit economics, funnel maths, ad-spend profitability. No signup, no gated PDF.
OPEN THE TOOLS HUB →
Tilth is founder-led. Anuja brings 10+ years of hands-on growth experience — running paid media, building affiliate programs and rebuilding the measurement underneath growth, for brands in India and the US. Senior strategy stays on every engagement; you're not handed to a junior team after the pitch.
MEET THE TEAM →Tell us what you're trying to grow. We'll review the foundations before recommending the work.
