Edtech growth engagement
- Monthly media spend scaled ₹5L → ₹30L
- Monthly revenue reached ₹1.5 crore
- 5× return on ad spend
Rebuilt tracking and conversion events, then scaled paid media against verified return.
Fintech & Financial Services
Growth marketing for fintech and financial services.
High-consideration products, strict measurement, and trust as a conversion factor. We help fintech brands acquire qualified customers and prove the economics.
The context
Growth constraints in Fintech & Financial Services.
Fintech buyers move carefully and the products are high-consideration. Growth depends on trust, clarity and measurement that holds up — not just top-of-funnel volume.
Acquisition looks cheap on clicks but expensive on qualified customers.
Compliance and trust hurdles suppress conversion.
Attribution across a considered journey is unreliable.
Affiliate and partner activity doesn't convert to valuable accounts.
The funnel leaks between interest and activation.
What we focus on
The metrics that decide Fintech & Financial Services growth.
- Cost per qualified customer
- Activation rate
- LTV:CAC
- Funnel conversion
- Partner quality
Relevant services
Performance MarketingCustomer-acquisition strategy, media planning, experimentation, budget allocation and cross-channel optimisation tied to revenue.Explore →
Growth Strategy & MeasurementAudits, funnel strategy, analytics, tracking architecture, attribution and the dashboards that make growth measurable.Explore →
Affiliate & Partnership MarketingProgram strategy, partner discovery and validation, commercial models, tracking, fraud controls and performance optimisation.Explore →
Website Design, Development & CROStrategy, UX, design, development, analytics, SEO foundations, accessibility and conversion-rate optimisation in one coordinated process.Explore →
Evidence
Results from comparable engagements.
Crypto affiliate growth engagement
- Affiliate contribution grew from ~0%
- Reached ~5–6% of total trading volume within one year
Built the affiliate program from scratch — partner validation, commercial model and tracking.
Questions
Fintech & Financial Services growth, answered.
Do you understand regulated / high-trust categories?
We approach fintech as a high-consideration category where trust and clarity are conversion factors, and we keep claims accurate and compliant-minded.
Can you improve affiliate quality for a fintech product?
Yes. Validating partners on the quality of customers they bring — not raw signups — is central to how we build affiliate programs.
Next step
Growing a Fintech & Financial Services business?
Tell us where you are and what you're trying to grow. We'll review the foundations before recommending the work.