Discuss your growth
PERFORMANCE MARKETING

Per­formance marketing built to scale efficiently.

Our core discipline. When acquisition costs climb and paid media stops scaling, the fix is rarely more budget — we find what's capping efficiency, then scale against verified return, in India and the US.

Discuss your performance strategy → See the work →
THE PROBLEM

When paid media stops scaling.

MOVE THE SPEND CONTROL TO SEE WHAT STARTS TO BITE AS BUDGET GROWS

RETURN PER UNIT OF SPEND LOW SPEND
MONTHLY SPEND →SCALING
WITH THE FOUNDATION REBUILT WITHOUT IT

Both systems look similar at low spend. The difference only appears when you scale.

01 Customer-acquisition costs keep rising and margins are shrinking.
02 Spending more stopped producing proportional growth.
03 Creative performance is declining and tests aren't structured.
04 Reporting shows clicks and conversions, but not profitable customers.
05 You're ready to scale, but not sure the system can take the weight.

ILLUSTRATIVE — THE SHAPE OF THE PROBLEM, NOT A FORECAST

THE APPROACH

Acqui­sition that compounds, not just spends.

We treat performance marketing as a system — offer, audience, creative, landing experience and measurement — and improve the constraint that's actually limiting efficient growth before pouring in budget.

01

Customer-acqui­sition strategy

A clear plan for who to reach, with what, and how efficiency should improve as spend grows.

02

Media & budget planning

Allocation across channels based on economics and stage, with room to test and scale what works.

03

Experimentation

Structured tests on audiences, offers and creative — designed to produce decisions, not just data.

04

Creative testing coordination

A testing system so creative iterates on evidence, with landing pages that match the promise.

05

Cross-channel optim­isation

Managing channels as a portfolio, moving budget toward verified return.

06

Per­formance reporting

Reporting on acquisition efficiency and revenue impact, not surface metrics.

WHAT YOU GET

Deliverables that make growth measurable.

01Acqui­sition strategy
02Media plan
03Testing roadmap
04Creative testing framework
05Per­formance dashboard
06Scale plan
DEMI.AI · SAAS / AI · US
  • Paid acquisition across Google Ads and Meta
  • App-download and website user acquisition

Performance marketing for a US AI product, acquiring both app users and direct website users.

EDTECH GROWTH ENGAGEMENT · EDTECH · INDIA
  • 6× media scale
  • Verified 5× return on ad spend

Rebuilt tracking and conversion events, then scaled paid media against verified return.

Selected experience from our founder and core team.

QUESTIONS

Per­formance Marketing, answered.

Related services: Growth Strategy & Measurement · SEO, Content & AI Search · Affiliate & Partnership Marketing

Paid media is the execution on platforms like Google and Meta. Performance marketing is the wider system — strategy, economics, experimentation and measurement — that decides whether that spend scales profitably.

Yes. Scaling a channel with broken measurement just buys more unreliable data. We confirm the numbers are trustworthy first, then scale.

Yes. We often provide senior strategy and direction while an internal team executes, or run execution end to end — whichever fits.

NEXT STEP

Ready to work on per­formance marketing?

Start with a conversation — the first one is free. We'll look at where growth is getting stuck and whether there's a clear next step.

Discuss your performance strategy → See the work →