Edtech growth engagement
- Monthly media spend scaled ₹5L → ₹30L
- Monthly revenue reached ₹1.5 crore
- 5× return on ad spend
Rebuilt tracking and conversion events, then scaled paid media against verified return.
Paid Media
Paid media that's built to compound.
Google, Meta and LinkedIn campaigns structured around real conversions — so spend scales against verified results instead of vanity metrics.
The problem
When campaigns run but don't compound.
Account structure is messy and hard to scale.
Conversion tracking is incomplete, so optimisation is flying blind.
Audiences and creative aren't set up to learn over time.
Reporting doesn't connect spend to revenue.
Budget is spread thin instead of backing what works.
The approach
Campaigns wired to real results.
We rebuild the foundations — tracking, structure and audiences — then run campaigns and creative tests that scale against verified conversions.
Paid search
Google Ads structured for intent, with conversion tracking that reflects real revenue.
Paid social
Meta and LinkedIn campaigns built to test, learn and scale efficiently.
Audience strategy
Targeting and retargeting designed around the buyer, not platform defaults.
Conversion tracking
Events and tracking rebuilt so optimisation is based on outcomes that matter.
Creative testing
A structured testing cadence so creative improves on evidence.
Budget optimisation & reporting
Continuous reallocation toward return, with reporting tied to the business.
What you get
Deliverables that make growth measurable.
- Account audit
- Tracking rebuild
- Campaign structure
- Audience plan
- Creative testing plan
- Reporting
Crypto affiliate growth engagement
- Affiliate contribution grew from ~0%
- Reached ~5–6% of total trading volume within one year
Built the affiliate program from scratch — partner validation, commercial model and tracking.
Questions
Paid Media, answered.
Which platforms do you run?
Primarily Google, Meta and LinkedIn — paid search and paid social. We recommend the mix based on where your buyers actually are, not on what we prefer to run.
Can you audit our existing accounts first?
Yes. A paid-media audit before increasing budget is usually the smartest first step — it shows where spend is leaking and what to fix before scaling.
Do you handle creative too?
We coordinate and test creative, and can produce performance creative through our brand and creative capability where needed.
Related services: Growth Strategy & Measurement · Performance Marketing · SEO, Content & AI Search
Next step
Ready to work on paid media?
Tell us where you are and what you're trying to grow. We'll review the foundations before recommending the work.