DEMI.AI · SAAS / AI · US
- Paid acquisition across Google Ads and Meta
- App-download and website user acquisition
Performance marketing for a US AI product, acquiring both app users and direct website users.
PAID MEDIA
Paid media that's built to compound.
Google, Meta and LinkedIn campaigns structured around real conversions — the channel execution inside our performance marketing system.
POSITION IN THE GROWTH SYSTEM
Distribution
DEPTH · SURFACE
THE PROBLEM
When campaigns run but don't compound.
FIVE CONDITIONS WE LOOK FOR BEFORE INCREASING SPEND
01
Account structure is messy and hard to scale.
STRUCTURE
02
Conversion tracking is incomplete, so optimisation is flying blind.
TRACKING
03
Audiences and creative aren't set up to learn over time.
LEARNING
04
Reporting doesn't connect spend to revenue.
REPORTING
05
Budget is spread thin instead of backing what works.
ALLOCATIONCOMPOUNDING LOOP
Campaigns compound when every round teaches the next one.
EXECUTION OUT · VERIFIED SIGNAL BACK
THE RETURN PATH IS THE ONE THAT COMPOUNDS
Structure, audiences and creative go out across the channels. What comes back is a verified conversion signal — and that signal is what the next test is built on.
NEXT TEST · SIGNAL CARRIED FORWARD
STRUCTURE
LAUNCH
EXECUTION
GOOGLE
META
LINKEDIN
SIGNAL
LEARN
REALLOCATE
THE RETURN PATH IS THE ONE THAT COMPOUNDS
Structure, audiences and creative go out across the channels. What comes back is a verified conversion signal — and that signal is what the next test is built on. Campaigns that only keep running never close that loop.
STRUCTURAL MODEL OF A CAMPAIGN OPERATING CYCLE — NOT A REPORTING VIEW
SERVICE ARCHITECTURE
How this connects to the wider system
Paid media is the execution layer: campaign structure, audiences, creative, budget management and platform optimisation across Google, Meta and LinkedIn. It performs best inside a wider system — strategy, tracking, attribution, funnel analysis, conversion and reporting — which is where Performance Marketing connects the channel work to business outcomes.
THE APPROACH
Campaigns wired to real results.
We rebuild the foundations — tracking, structure and audiences — then run campaigns and creative tests that scale against verified conversions.
01
Paid search
Google Ads structured for intent, with conversion tracking that reflects real revenue.
02
Paid social
Meta and LinkedIn campaigns built to test, learn and scale efficiently.
03
Audience strategy
Targeting and retargeting designed around the buyer, not platform defaults.
04
Conversion tracking
Events and tracking rebuilt so optimisation is based on outcomes that matter.
05
Creative testing
A structured testing cadence so creative improves on evidence.
06
Budget optimisation & reporting
Continuous reallocation toward return, with reporting tied to the business.
WHAT YOU GET
Deliverables that make growth measurable.
01Account audit
02Tracking rebuild
03Campaign structure
04Audience plan
05Creative testing plan
06Reporting
EDTECH GROWTH ENGAGEMENT · EDTECH · INDIA
- 6× media scale
- Verified 5× return on ad spend
Rebuilt tracking and conversion events, then scaled paid media against verified return.
Selected experience from our founder and core team.
QUESTIONS
Paid Media, answered.
Related services: Performance Marketing · Brand Strategy & Performance Creative · Growth Strategy & Measurement
Primarily Google, Meta and LinkedIn — paid search and paid social. We recommend the mix based on where your buyers actually are, not on what we prefer to run.
Yes. A paid-media audit before increasing budget is usually the smartest first step — it shows where spend is leaking and what to fix before scaling.
We coordinate and test creative, and can produce performance creative through our brand and creative capability where needed.
NEXT STEP
Ready to work on paid media?
Start with a conversation — the first one is free. We'll look at where growth is getting stuck and whether there's a clear next step.