Demi.ai
SAAS / AI · USSAME SECTOR
- Paid acquisition across Google Ads and Meta
- App-download and website user acquisition
Performance marketing for a US AI product, acquiring both app users and direct website users.
SaaS
Growth marketing for SaaS companies.
From trial to expansion, SaaS growth lives or dies on acquisition efficiency and measurement. We help SaaS teams in India and the US acquire the right users and prove what works.
THE CONTEXT
Growth constraints in SaaS.
SaaS growth is a compounding system: acquisition, activation, conversion and retention all feed each other. When one is measured badly, the whole model looks broken. We start by making the system measurable.
- 01
CAC is rising faster than LTV can justify.
- 02
Trials and demos convert inconsistently and no one's sure why.
- 03
Attribution across a long, multi-touch cycle is unreliable.
- 04
SEO drives sign-ups that never become qualified pipeline.
- 05
The website doesn't communicate the product's value clearly.
WHAT WE FOCUS ON
The metrics that decide SaaS growth.
- 01CAC & payback
- 02Trial-to-paid conversion
- 03Qualified pipeline
- 04LTV:CAC
- 05Organic pipeline
Relevant services
LAYER IN THE GROWTH SYSTEM SHOWN BENEATH EACH
- 01Performance MarketingACQUISITION
Customer-acquisition strategy, media planning, experimentation, budget allocation and cross-channel optimisation tied to revenue.
- 02SEO, Content & AI SearchORGANIC
Technical and on-page SEO, commercial keyword and intent mapping, content strategy, and visibility across AI answer engines.
- 03Growth Strategy & MeasurementSTRATEGY / MEASUREMENT
Audits, funnel strategy, analytics, tracking architecture, attribution and the dashboards that make growth measurable.
- 04Website Design, Development & CROCONVERSION
Strategy, UX, design, development, analytics, SEO foundations, accessibility and conversion-rate optimisation in one coordinated process.
SELECTED GROWTH EVIDENCE
Selected SaaS experience.
SELECTED EXPERIENCE FROM OUR FOUNDER AND CORE TEAM · ANONYMISED
Edtech growth engagement
EDTECH · INDIACOMPARABLE ENGAGEMENT
- 6× media scale
- Verified 5× return on ad spend
Rebuilt tracking and conversion events, then scaled paid media against verified return.
Crypto affiliate growth engagement
CRYPTO · GLOBALCOMPARABLE ENGAGEMENT
- 2–3× affiliate channel growth
Partner validation, commercial model and tracking, built ground up.
QUESTIONS
SaaS growth, answered.
Do you work with early-stage or scaled SaaS?
Both. The priorities differ — early-stage needs a measurable acquisition foundation; scaled SaaS needs efficiency and expansion — and we scope accordingly.
Can you help with B2B SaaS with long sales cycles?
Yes. Long, multi-touch cycles make measurement harder, which is exactly where a sound attribution and reporting foundation pays off.
NEXT STEPSaaS
Growing a business?
Start with a conversation — the first one is free. We'll look at where growth is getting stuck and whether there's a clear next step.