Edtech growth engagement
- Monthly media spend scaled ₹5L → ₹30L
- Monthly revenue reached ₹1.5 crore
- 5× return on ad spend
Rebuilt tracking and conversion events, then scaled paid media against verified return.
SaaS
Growth marketing for SaaS companies.
From trial to expansion, SaaS growth lives or dies on acquisition efficiency and measurement. We help SaaS teams in the US and India acquire the right users and prove what works.
The context
Growth constraints in SaaS.
SaaS growth is a compounding system: acquisition, activation, conversion and retention all feed each other. When one is measured badly, the whole model looks broken. We start by making the system measurable.
CAC is rising faster than LTV can justify.
Trials and demos convert inconsistently and no one's sure why.
Attribution across a long, multi-touch cycle is unreliable.
SEO drives sign-ups that never become qualified pipeline.
The website doesn't communicate the product's value clearly.
What we focus on
The metrics that decide SaaS growth.
- CAC & payback
- Trial-to-paid conversion
- Qualified pipeline
- LTV:CAC
- Organic pipeline
Relevant services
Performance MarketingCustomer-acquisition strategy, media planning, experimentation, budget allocation and cross-channel optimisation tied to revenue.Explore →
SEO, Content & AI SearchTechnical and on-page SEO, commercial keyword and intent mapping, content strategy, and visibility across AI answer engines.Explore →
Growth Strategy & MeasurementAudits, funnel strategy, analytics, tracking architecture, attribution and the dashboards that make growth measurable.Explore →
Website Design, Development & CROStrategy, UX, design, development, analytics, SEO foundations, accessibility and conversion-rate optimisation in one coordinated process.Explore →
Evidence
Results from comparable engagements.
Crypto affiliate growth engagement
- Affiliate contribution grew from ~0%
- Reached ~5–6% of total trading volume within one year
Built the affiliate program from scratch — partner validation, commercial model and tracking.
Questions
SaaS growth, answered.
Do you work with early-stage or scaled SaaS?
Both. The priorities differ — early-stage needs a measurable acquisition foundation; scaled SaaS needs efficiency and expansion — and we scope accordingly.
Can you help with B2B SaaS with long sales cycles?
Yes. Long, multi-touch cycles make measurement harder, which is exactly where a sound attribution and reporting foundation pays off.
Next step
Growing a SaaS business?
Tell us where you are and what you're trying to grow. We'll review the foundations before recommending the work.