How to set up conversion tracking on Shopify (GA4 + Meta Pixel)
A step-by-step setup for Shopify stores so purchases, checkouts and revenue report accurately.
Websites & CRO for US companies
Websites and conversion systems built to turn attention into action.
Tilth connects website strategy, UX, development, analytics and conversion optimisation so the experience supports the business outcome it was built to create.
The problem
Why websites underperform
A website can look polished and still fail to explain the offer, guide the visitor or measure the right actions. Performance often breaks across positioning, information architecture, message continuity, speed, trust, analytics or the path to conversion.
Tilth treats the website as part of the growth system, not a separate design asset.
Strategy
Website strategy
We begin with the audience, offer, user journey, business objective and content requirements. This creates a clearer basis for deciding what pages are needed, what each page should accomplish and how visitors should move through the site.
Structure
Information architecture
Navigation, page hierarchy and internal links should reflect how users discover and evaluate the business. Tilth plans the relationship between homepage, services, industries, proof, Insights and conversion pages before visual design begins.
Design
UX and interface design
The interface should make information easier to understand and action. We focus on hierarchy, readability, interaction, trust and responsive behaviour rather than adding motion without a purpose.
Build
Development
Development should preserve accessibility, performance, SEO foundations and maintainability. The exact technology and implementation model depend on the existing stack and project scope.
Foundations
Technical SEO foundations
A new or redesigned site should include crawlable content, logical headings, metadata, canonicals, structured data where appropriate, internal links, XML sitemaps and redirect planning.
Measurement
Analytics and conversion tracking
We define the actions the website is expected to influence and implement or improve the measurement required to understand them. This may include form submissions, bookings, signups, downloads, product actions or other agreed events.
Pages
Landing-page optimisation
Landing pages should maintain message continuity from the source, answer the key objections and make the next step clear. Tilth can review or build pages around a specific campaign, service, audience or offer.
Testing
Conversion testing
Testing should begin with a clear hypothesis and enough traffic or evidence to justify the effort. Not every change requires an A/B test; some issues are better addressed through usability, analytics or qualitative review.
Quality
Accessibility and performance
Readable contrast, keyboard navigation, motion preferences, responsive layouts and fast loading improve the experience for users and reduce technical friction. These are treated as part of the build rather than optional polish.
Industries
Relevant industries
The service is relevant to SaaS, D2C and ecommerce, FinTech and EdTech companies that depend on the website to explain, convert or activate demand.
How we work
The Tilth process
01
Diagnose
Review the audience, journey, content, analytics and conversion issues.
02
Design and build
Create the structure, interface and technical implementation required.
03
Improve
Use evidence to refine the pages and conversion journey after launch.
Related insights
Thinking on websites and conversion
GA4 conversion tracking: the setup checklist before you scale ads
The GA4 events, conversions and checks to get right before increasing budget, so the numbers can be trusted.
What a marketing foundation audit actually checks (and why it comes first)
The tracking, funnel, positioning and conversion checks that should happen before anyone increases spend.
FAQ
Questions about websites and CRO
Does Tilth design and develop websites?
Tilth can support website strategy, information architecture, UX, interface design, development and conversion optimisation depending on the project scope and existing technology.
Can Tilth improve an existing website without rebuilding it?
Yes. The work can focus on specific pages, analytics, information architecture, conversion issues or landing experiences without requiring a complete rebuild.
Does website design include SEO?
Tilth includes core SEO foundations such as crawlable content, heading structure, metadata, canonicals, internal linking, structured data where relevant and redirect planning. Ongoing SEO may require a separate scope.
What is conversion rate optimisation?
CRO is the process of improving the experience so more qualified visitors complete a meaningful action. It can use analytics, usability review, research, page changes and testing.
Does Tilth guarantee a conversion lift?
No. Conversion performance depends on traffic quality, offer, audience, product, data and implementation. Tilth improves the system and tests evidence-based changes without guaranteeing a fixed result.
How does Tilth work with US teams?
The project can use scheduled reviews, agreed overlap hours, documented decisions and asynchronous feedback. The working rhythm is confirmed during project setup.
Next step
Build a website that supports the growth system around it.
Tell us what the website needs to help users understand or do. We'll identify whether the priority is strategy, structure, design, development, measurement or conversion.