What is performance marketing (and how it differs from digital marketing)?
A plain-English explanation of performance marketing, what it covers and how it differs from digital marketing.
Growth marketing for US brands
A growth marketing partner for US brands ready to scale with clarity.
Tilth connects strategy, execution and measurement so growth decisions are based on evidence rather than disconnected channel activity.
Built for accountable growth
Clear ownership across strategy, execution and measurement.
Growing teams do not need more channel activity. They need a clearer operating system.
As companies add channels, agencies and internal specialists, accountability can become fragmented. Paid media may optimise for platform conversions, content may target traffic without commercial intent, and reporting may describe activity without explaining what the business should do next.
Tilth brings the growth system into one view. We connect the customer journey, acquisition economics, conversion, measurement and execution so that recommendations are tied to the outcomes the team is trying to improve.
India-rooted · Working across markets
India-rooted. Built to work across markets.
Structured collaboration for distributed teams.
Tilth operates from India and can structure collaboration for teams in the United States. Reviews, documentation and decision-making can be planned around agreed time-zone overlap and the client's operating rhythm.
Clear written context reduces dependence on constant real-time meetings. Recommendations are grounded in the client's customer, category, data and commercial model rather than assumptions about a market from a distance.
Services for US brands
Senior growth support across acquisition, search and conversion.
Performance Marketing
Connect paid acquisition, creative testing, tracking, funnel analysis and budget decisions to agreed commercial outcomes.
SEO & Content Marketing
Build durable search visibility through technical SEO, commercial keyword strategy, content architecture, expert-led content and internal linking.
Websites & Conversion Optimisation
Improve the path from attention to action through information architecture, UX, development, analytics, landing pages and conversion testing.
Growth Strategy & Measurement
Clarify priorities, define funnel stages and create a measurement system that supports better decisions.
Affiliate & Partnership Marketing
Develop accountable partner programmes through strategy, commercial models, tracking and performance management.
Industry focus
Industry focus
Growth decisions should reflect the customer journey and business model.
SaaS
Pipeline, demos, trials, activation, sales cycles and revenue attribution.
D2C & Ecommerce
Acquisition economics, product-page conversion, creative testing, average order value and repeat purchase.
FinTech
Trust, education, onboarding, verification, activation and compliance-aware communication.
EdTech
Lead quality, longer decision journeys, enrolment conversion and cohort economics.
How we work
Diagnose the system before scaling the channel.
01
Diagnose
Review acquisition, measurement, funnel performance, creative and conversion.
02
Align
Connect strategy, execution, reporting and decision-making around the same priorities.
03
Scale
Increase investment after performance becomes measurable, repeatable and commercially relevant.
Why Tilth
Senior thinking without the agency handoff.
Tilth is designed for companies that want the people shaping the strategy to remain close to execution, reporting and optimisation. The goal is to reduce the distance between the recommendation and the work required to make it effective.
Founder-led strategic involvement
Senior participation in diagnosis, priorities and engagement direction.
Hands-on execution
Recommendations are built with implementation and operational constraints in mind.
One accountable partner
Strategy, channels, measurement and conversion are viewed as one system.
Structured communication
Clear reviews, documentation and reporting for distributed teams.
Insights for growth teams
Practical thinking across strategy, acquisition and conversion.
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FAQ
Questions from US companies considering Tilth.
Does Tilth work with companies based in the United States?
Yes. Tilth is based in India and can work with companies in the United States through structured remote collaboration. The exact working rhythm, reviews and time-zone overlap are agreed during the engagement setup.
How does Tilth collaborate across India and US time zones?
The engagement can combine agreed overlap hours, scheduled reviews, shared documentation and asynchronous updates. The objective is to keep decisions clear without making the work dependent on constant real-time meetings.
Is Tilth a strategy partner or an execution agency?
Tilth can support both strategy and execution. We diagnose the growth system, define priorities and then support the work required to improve acquisition, search visibility, conversion or measurement based on the agreed scope.
Which services can US companies engage Tilth for?
US companies can engage Tilth for growth strategy and measurement, performance marketing, SEO and content, websites and conversion optimisation, and affiliate or partnership marketing where relevant.
Does Tilth replace an internal marketing team?
Not necessarily. Tilth can work as an extension of an internal team, support a specific capability or take responsibility for a defined growth workstream. The model depends on the team structure and the problem being solved.
How does a new engagement begin?
The first step is a conversation about the growth goal, current channels, available data and the point at which progress is slowing. Tilth then identifies what needs to be reviewed before recommending a scope and working model.
Next step
Build a clearer growth system before increasing spend.
Share the growth challenge, the channels already in use and the outcomes you are working toward. We'll help identify what needs to be fixed, connected or scaled.