Discuss your growth
Free tool

From traffic to revenue — and back.

Three numbers decide what your funnel is worth: traffic, conversion rate, and order value. See the revenue they produce — then flip it, and find the traffic (or conversion rate) a revenue goal actually demands.

Growth & CRO · ~2 min
Needs: Stage counts or traffic/CR/AOV

Your funnel

Traffic-to-revenue — monthly figures, drag or type.

Sessions to your site

% of visitors who buy
%

Revenue per order
₹

Result

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Revenue per month
—

Orders × average order value. Annualised: —.

Orders per month
—

Monthly visitors × conversion rate.

Work backwards from a goal

Set a monthly revenue target — see what it takes at your current numbers.

What you want to hit
₹

Result

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Visitors needed (at your current rate & order value)
—

…or the conversion rate needed (at your current traffic)
—%

Small rate, big lever.

Notice how a fraction of a percent of conversion rate moves revenue as much as thousands of extra visitors — usually far cheaper, too. Before buying more traffic, it's almost always worth fixing what happens to the traffic you already have.

Next step

A rising conversion rate you can't trust is worse than none

If your analytics miscounts orders or double-fires conversions, this whole funnel is built on sand. A Foundation Audit confirms your conversion tracking is accurate — so the rate you're optimising is the real one.

Discuss your growth project

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