Three numbers decide what your funnel is worth: traffic, conversion rate, and order value. See the revenue they produce — then flip it, and find the traffic (or conversion rate) a revenue goal actually demands.
Traffic-to-revenue — monthly figures, drag or type.
Monthly visitors × conversion rate.
Orders × average order value. Annualised: —.
Set a monthly revenue target — see what it takes at your current numbers.
Edit names, enter counts, add or remove stages. Conversion and drop-off compute live.
Final stage ÷ first stage — the share of the top of the funnel that makes it all the way through.
Final-stage conversions × value per conversion.
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Small rate, big lever. Notice how a fraction of a percent of conversion rate moves revenue as much as thousands of extra visitors — usually far cheaper, too. Before buying more traffic, it's almost always worth fixing what happens to the traffic you already have.
If your analytics miscounts orders or double-fires conversions, this whole funnel is built on sand. A free foundation audit confirms your conversion tracking is accurate — so the rate you're optimising is the real one.
Request a free audit