Where our benchmarks come from.

• → Rate metrics only. We benchmark percentages and ratios (conversion, churn, click, funnel steps) — not rupee figures like CPC or CAC. A foreign-currency benchmark misleads more than it helps; we'll only add absolute-money benchmarks when we have India-sourced data.
• → Ranges, never false precision. Sources disagree — ecommerce "average" conversion alone ranges from 1.6% to 2.9% depending on who's counting. We show the low–median–high and cite who said it.
• → Geography is flagged. Most public data is Global or US-weighted; India-specific benchmarks are genuinely scarce. We label it rather than pretend a US number is an Indian one.
• → Heuristics are kept separate from sourced data. "3:1 LTV:CAC" is a rule of thumb, not a measured benchmark — it's tagged as such below.
• → Nothing is invented. If we don't have a verified source for a metric in your context, the tools say so and exclude it — they never fill the gap with a made-up figure.

The current benchmark set

Rendered live from the same data our tools use — so this page can never fall out of sync.

Confidence reflects source rigour and agreement — e.g. email open rates are marked low because Apple Mail Privacy Protection inflates them. We review and expand this set over time; the goal is depth we can stand behind, not a sprawling half-sourced table.